SHIRIN

ETESSAM

Author | Speaker | Entrepreneur | Play Expert

Shirin Etessam, a distinguished storyteller and recognized expert in the realm of play, has crafted narratives that resonate deeply through films, TV shows, and branded content. A decade ago, a pivotal life event steered Shirin toward a profound journey of professional and personal introspection. Despite a successful career, Shirin felt an undercurrent of restlessness, a continuous pursuit for external achievements that seemed to overshadow life’s innate joys. This realization sparked a transformative journey, not just in understanding happiness but in redefining it through the lens of play.

Over six years, Shirin delved into a methodical exploration of self, employing the principles of play—curiosity, creativity, and spontaneity—to navigate this path. This approach shifted the focus from seeking external validation to cultivating an internal playground of growth and fulfillment. Shirin’s expertise in play became a crucial tool in unraveling the narrative that true contentment and joy are qualities that reside within, waiting to be activated and engaged.

As a play expert, Shirin recognized that “following your bliss” is more than a whimsical notion; it’s a structured, playful exploration of one’s deepest desires and potential. This realization was harnessed into a practical, professional mission: to guide others in their journey toward self-discovery and inner joy.

Shirin’s approach intertwines the art of storytelling with the science of play, offering a unique, engaging perspective on personal development. It’s an invitation to professionals and individuals alike to embrace play as a strategy for unlocking their full potential, fostering a life of balance, creativity, and fulfillment. This journey is not just a path to personal contentment but a strategic, playful approach to living a productive, vibrant life that resonates with one’s truest self. Through this, Shirin stands as a beacon for transformative change, advocating for the integration of play into the fabric of both personal and professional development.

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Testimonials

Reading FREE TO BE helped me slowly untangle all the false stories I’d been telling myself for years, so that I could truly rewrite my narrative in a way that feels true to me. So often, I bail out on self-help books before I ever make it to the payoff. But this process spoke to my soul’s desire to live my life authentically, wholly and full of play.

- Darrah Maclean

Brand Storyteller

“In German we say, “das Ziel ist der Weg.” It translates to, “the goal is the journey.” And I am thankful to Shirin for taking me on this journey … her journey. I’m grateful for the clarity, the process and the pragmatism. Whether you have faced a setback or are looking for a way to reset, Shirin’s process and weekly exercises are essential tools to help achieve a whole life.”
- Traci Möller

Content Strategist

“What a great book for creating a support system to a more mindful life. The vulnerability that Shirin brings as she shares her own experience is the bedrock of the book, lending a safe and supportive air to the reader’s journey. The exercises can be deeply introspective, or playful, and are sometimes both at once…with something for everyone.”
- Regina Buckley

President, Guardian News & Media (US)

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